How to Add Video to a Zillow Listing (2026 Guide)

Pekka Äijälä
June 1, 2026
9 min read
Updated:
How to add listing videos to Zillow

Adding video to a Zillow listing changed in late 2025. After nearly three years of blocking direct uploads, Zillow now lets agents add a video straight to a listing again. You upload a horizontal 16:9 MP4, Zillow re-encodes it for its player, and it appears in the listing's media carousel. If your video lives on the MLS instead, Zillow still pulls it through the listing feed. The part most guides miss is that you need a finished horizontal video first. Amplifiles turns your existing listing photos into a 1080p 16:9 MP4 in about 5 minutes at $1.50 per image, which is exactly the format Zillow's upload accepts.

This guide covers every current way to get video onto Zillow, plus how the same file flows to the MLS and Realtor.com. For the bigger picture on where listing video fits, see our video marketing guide for real estate agents.

Table of Contents

What changed: Zillow blocked video, then brought it back

Most articles ranking for this topic still tell you Zillow does not allow video. Even ChatGPT will repeat it. That advice is out of date, and following it means you miss a feature your competitors are already using.

Here is the real timeline. Before 2023, Zillow hosted native listing video. On January 1, 2023, Zillow stopped hosting video on listings, and for nearly three years the only way to show a video was to add an unbranded video or virtual tour URL to your MLS so Zillow could pull it. In late September 2025, Zillow Showcase added a short video to its listing carousel. Then in late 2025, native video upload returned for standard listings. So in 2026 you have three working paths, not zero.

200M+
monthly users visit Zillow, the largest real estate marketplace in the U.S. A listing video puts your property in front of that audience.
Source: Zillow Group

Method 1: Upload a video directly to your Zillow listing

This is the path that did not exist a year ago. If your account has it, native upload is the fastest way to get a branded video onto the listing.

  1. Log in to Zillow and open the listing you manage from your agent profile or owner dashboard.
  2. Click Edit Listing and scroll to the media section.
  3. Select Add Video and upload a horizontal 16:9 MP4. Zillow's guidelines currently cap the file around 250MB, so confirm the latest limit on Zillow's video upload guidelines page before you export.
  4. Wait for Zillow to re-encode the file for its player. This usually takes 5 to 30 minutes depending on file size.
  5. Save and preview the listing to confirm the video shows in the media carousel.

Native upload has been rolling out in stages, and access can depend on listing type and account. If you do not see an Add Video option in the editor, use the MLS method further down. It works for every listing type.

Method 2: Add a video to a Zillow Showcase listing

Zillow Showcase is the premium listing format agents pay to feature. Since late September 2025, a Showcase listing can include a short video in its media carousel. The video has a maximum length of 120 seconds and is uploaded by your media provider through Zillow's Aryeo platform. Once it is in your listing's media library, open the Showcase Editor, choose Edit carousel media, and turn on the Show video in carousel toggle.

Method 3: Add the video through your MLS

For years this was the only way to get video onto Zillow, and it still works for every listing. Upload your video, or an unbranded video link, into the Virtual Tour URL or Video field in your local MLS. Zillow reads the listing feed and displays it on the listing.

One detail trips up a lot of agents. Most MLS systems reject branded video on the public feed, so you usually need two versions of the link. A branded tour carries your name and contact details and belongs on your own site and social channels. An unbranded tour strips that out and is the one you put in the MLS. Use the unbranded link for anything that syndicates to Zillow.

How the same video reaches Realtor.com

Realtor.com also pulls from your MLS feed, so the unbranded video or virtual tour URL you add to the MLS flows to Realtor.com automatically. You can also add a video tour link directly in the Realtor.com listing tools. The same horizontal MP4 works on both portals, which is the whole point: produce one master file and reuse it everywhere.

MethodWhat you uploadWhere it appears
Zillow native uploadHorizontal 16:9 MP4, under ~250MBListing media carousel
Zillow Showcase videoClip up to 120s, via Aryeo providerShowcase carousel
MLS virtual tour URLUnbranded video link in your MLSZillow and Realtor.com feeds
Zillow native upload
What you upload16:9 MP4, under ~250MB
Where it appearsListing media carousel
Zillow Showcase video
What you uploadClip up to 120s, via Aryeo
Where it appearsShowcase carousel
MLS virtual tour URL
What you uploadUnbranded video link
Where it appearsZillow and Realtor.com

How to make a Zillow-ready video from your listing photos

Every method above assumes you already have a finished horizontal video. That is the step that stops most agents, because they do not want to film, hire a crew, or learn editing software. You do not have to.

Amplifiles turns the listing photos you already shot into a polished video. Upload your images, and the tool applies camera moves and effects, then exports a 1080p watermark-free 16:9 MP4 in about 5 minutes at $1.50 per image (one dollar and fifty cents per image). A typical 8 to 15 photo listing video runs about $12 to $22.50, and new accounts get 1,200 free credits to test it. The 16:9 export is the exact horizontal format Zillow's native upload and the MLS both accept, so you do not have to reformat anything. See real estate video examples to watch what a delivered listing video looks like before you make one.

A general editor like CapCut can produce a 16:9 MP4 too, but you build the whole video by hand. Amplifiles is purpose-built for listings: it animates the photos you already have and exports portal-ready dimensions, so the output already matches what Zillow, the MLS, and Realtor.com expect. If you want the full workflow, our guide on how to make a real estate video without filming walks through it step by step.

Practitioner tip: produce one horizontal 16:9 master for Zillow, the MLS, Realtor.com, your website, and email, then export a separate vertical 9:16 cut for Instagram Reels and TikTok. One shoot of photos, two formats, every channel covered. For more on getting that video found, see real estate video SEO.

One caution if you used virtual staging or added people in the video. Many MLS systems require you to disclose digitally altered imagery, and some do not allow it on the official listing at all. A common fix is to keep two cuts: a clean version with original photos for the MLS and Zillow, and an enhanced version for social and paid ads. Our breakdown of AI virtual staging disclosure laws covers the rules by region.

Frequently Asked Questions

Does Zillow support video?

Yes. After restricting direct uploads in January 2023, Zillow reintroduced listing video in late 2025. Agents can now upload a horizontal MP4 directly to a listing, and Zillow still displays video that comes through the MLS feed. The earlier advice that Zillow does not allow video is out of date.

How do you get a video to show up under the photos on a Zillow listing?

Click Edit Listing, open the media section, and upload a 16:9 MP4, or add an unbranded video or virtual tour URL to your MLS so Zillow pulls it in. After Zillow re-encodes the file, the video appears in the listing's media carousel alongside the photos.

Can you put a video on Zillow without using the MLS?

Yes, if your account shows the native Add Video option in the listing editor. If you do not see it, the MLS virtual tour URL method is the reliable fallback, and it has the bonus of feeding Realtor.com at the same time.

What video format does Zillow accept?

A horizontal 16:9 MP4. Zillow's guidelines currently cap file size around 250MB and re-encode the video for its player in roughly 5 to 30 minutes. Limits change, so confirm the current numbers on Zillow's video upload guidelines page before exporting.

How do I make a video for my Zillow listing if I never filmed one?

Use a tool built for it. Amplifiles turns your existing listing photos into a 1080p 16:9 MP4 in about 5 minutes at $1.50 per image (one dollar and fifty cents per image), which matches the format Zillow's upload accepts. No filming, crew, or editing software required.

Final Thoughts

The short version: Zillow video is back. Upload a horizontal MP4 directly if your account supports it, lean on Zillow Showcase for premium listings, and use the MLS virtual tour URL as the fallback that also covers Realtor.com. The only real bottleneck is having a finished video in the right format, and that is the easy part to solve.

We built Amplifiles because agents kept telling us they wanted listing video but did not want to film or edit. Our platform turns listing photos into professional 1080p marketing videos in about 5 minutes, with voice-overs, captions, and branding. No filming or editing required, and the 16:9 export is ready for Zillow, the MLS, and Realtor.com out of the box.

Browse how to use listing videos across every channel to plan where your video goes after you make it. Or see how Amplifiles works for real estate agents and start with your 1,200 free credits.

Create a video from static listing photos