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In 2026, video has moved from "nice-to-have" to a competitive necessity for real estate agents. Buyers expect it. Algorithms reward it. And the data is clear: agents who use video consistently outperform those who don't. We've compiled the 15 most impactful real estate video and social media statistics - all sourced, all relevant to your day-to-day marketing decisions.
Each stat comes with context so you know exactly what it means for your business. If you 're also looking at the bigger picture, our guide to real estate video marketing trends in 2026 covers where the industry is heading next.
Real Estate Video Statistics: The Core Numbers
These seven statistics form the backbone of the case for video in real estate. Whether you're pitching a seller on your marketing approach or trying to justify the time investment to yourself, these are the numbers that matter most.
1. Listings with video receive 403% more inquiries
This is the headline number, and it's genuinely extraordinary. A listing with a video doesn't just perform slightly better. It attracts four times as many inquiries as one without.
Buyers use video to pre-qualify themselves before reaching out, which means the leads you do get are warmer and more serious. If you 're currently uploading 12 photos and calling it done, this stat should change your workflow.
2. 73% of homeowners prefer agents who use video
Nearly three-quarters of sellers factor video into their choice of agent — even before the listing goes live. This makes video a listing-winning tool, not just a marketing tool. When you walk into a listing presentation with a demo video of a previous property, you 're immediately differentiating yourself from agents who don't. See how agents are using Amplifiles to build exactly this kind of edge.
3. Video listings attract up to 157% more traffic from search engines
Google prioritises pages with video content. When you embed a video on your listing page or website, you significantly increase the probability of that page ranking higher and attracting organic traffic. For agents who invest in their own website or property search portals, this is a meaningful SEO advantage. Our guide to real estate video SEO explains exactly how to structure your video content to maximise search visibility.
4. 58% of buyers expect video tours as standard
Buyer expectations have shifted. Video is no longer a premium add-on, for more than half of buyers, it's a minimum requirement. Listings without video are increasingly being skipped in favour of those that offer a fuller picture. If your competition is using video and you aren't, you're losing eyeballs before you even get a chance.
5. Hemnet video listings receive 52% more views and sell faster
Hemnet's own internal data (Swedish) shows that video listings don't just get more clicks, they also sell faster. This is marketplace-level validation, not just marketing theory. The platform itself surfaces video content more prominently, creating a compounding advantage for agents who use it consistently.
6. Homes with drone footage sell 68% faster
Drone footage gives buyers a sense of location, neighbourhood context, and property scale that ground-level photography can't match. Faster sales mean less time on market, which directly reduces carrying costs for sellers and improves your listing-to-close conversion rate as an agent.
7. 51% of home buyers use YouTube to research properties
YouTube is the world's second largest search engine — and more than half of buyers are actively using it to research properties. Agents who publish listing videos or neighbourhood tours on YouTube are intercepting buyers at a critical moment in their decision-making process. This is top-of-funnel organic reach that costs nothing beyond production time. Our video marketing guide for real estate agents covers the full playbook for building a YouTube presence.
Real Estate Social Media Statistics 2026
Social media is where video compounds its impact. The platforms buyers use most: Facebook, Instagram, YouTube, are all optimised to surface video content over static posts.
Here's what the data says about how agents are using social media, and where the biggest opportunities still lie. For a deeper look at how these platforms are evolving, see our analysis of real estate video marketing trends.
Platform Usage Among Real estate agents
- Facebook: Utilized by 87% of real estate agents for lead generation and client engagement.
- Instagram: Embraced by 62% of realtors, leveraging its visual-centric nature to showcase property listings and engage with a younger demographic.
- LinkedIn: Used by 48% of agents, particularly effective for networking and connecting with other professionals in the industry.
- YouTube: Despite being the second most visited website globally, only 25% of agents utilize it, indicating a significant opportunity for growth in video marketing.
Sources: SocialPilot, Predis
8. 92% of U.S. realtors use Facebook for client acquisition
Facebook remains the dominant platform for real estate agents — by a widemargin. With its robust targeting tools and large audience of property-age buyers, it's where the majority of agents spend their social media time and budget. If you're not active on Facebook with regular video content, you're behind the majority of your competition.
10. 83% of video marketers say video has directly increased sales
Across industries, companies and individuals who consistently use video grow revenue significantly faster than those who don't. In real estate, this translates to more listings won, more referrals generated, and shorter sales cycles - all compounding over time.
11–12. Consumer video consumption is at an all-time high
Video isn't just growing as a format — it's become the default way people consume content online. More than half of people watch video daily. In a world where your listing competes for attention alongside reels, shorts, and TikToks, static images are fighting an uphill battle.
13. Video generates 1,200% more shares than text and images combined
When someone sees a well-made listing video, they share it — to a friend who might be buying, to a family member looking in that area, or just because it looks impressive. Each share is free reach that static listings simply don't generate. For agents building a brand, this multiplier effect is significant. See how video sharing ties directly into increased listing conversions in practice.
14–16. Social Media Lead Quality and ROI
Social media doesn't just generate more leads — it generates better leads. The buyer who has watched your listing videos, followed your Instagram, and engaged with your posts over several weeks is far more qualified and trusting than a cold contact from a portal.
Why Most Agents Still Aren't Using Video (And What It Means for You)
''Only 10% of sellers say their agent used video to help sell their home.''
Despite overwhelming evidence that video works, adoption remains strikingly low. Only 38% of real estate agents include video in their marketing. Just 9% make listing-specific videos. And only 10% of sellers report that their agent used video at all.
The gap between what buyers expect and what agents deliver is one of the biggest opportunity windows in real estate marketing right now. These adoption barriers are part of a broader set of real estate marketing challenges agents face in 2026 — here's what holds most agents back from video specifically:
- Time: Agents are already stretched. Filming, editing, and uploading video takes hours they don't have — especially at volume.
- Cost perception: Professional videographers charge $300–800 per shoot. For agents with many listings, that cost adds up fast and feels hard to justify.
- Technical complexity: Most agents aren't confident in filming or editing. The fear of producing something that looks amateurish stops many from starting.
- Unclear ROI: Without directly attributing a deal to video content, it can feel like a black box — money and time in, unknown results out.
These are all solvable problems, not fundamental barriers. Agents who figure out how to produce video consistently and efficiently are the ones who will own the next decade of real estate marketing.
What This Means for Your Marketing in 2026?
Conclusion
Video marketing grabs attention. Social media builds relationships. Together, they're a compounding advantage that separates agents who grow consistently from those who rely on market conditions to carry them.
The 62% of agents not using video aren't your competition right now. They're your opportunity. Every listing you market with a well-made video is a direct signal to buyers and sellers that you operate at a higher level.
Ready to start? Our guide on how to make a real estate video walks through the whole process, including how AI real estate video tools have eliminated the need for filming, editing, or a videographer. You can also browse real listing video examples to see what's possible before you commit.
We built Amplifiles because most agents know they need video, but they don't have the time, tools, or know-how to do it well. Our platform turns listing photos into professional 1080p marketing videos in about 5 minutes, with voice-overs, captions, and branding - no filming or editing required.