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We are thrilled to announce a strategic partnership with Linear, the leading real estate brokerage platform in Finland. Linear is a modern real estate brokerage platform and SaaS system designed specifically for real estate professionals, bringing together all the tools an agent or brokerage needs to manage sales, marketing, listings, customers, and workflows in one integrated platform.
As Linear rapidly expands into several new markets across Europe, this partnership represents a major milestone in our mission to modernize real estate marketing. At Amplifiles, we are very excited about this partnership, as it truly gives an opportunity to have video in every listing, making high-quality marketing both cost-efficient and fast.
A seamless integration for the modern agent
The core of this partnership is the deep integration between our technologies, making video production a natural part of the listing process. Agents can now generate a polished video presentation directly from the photos and listing information already stored in Linear. The process takes just a few minutes and requires no specialized editing skills or filming experience.
"We wanted a solution that makes creating a video as simple as adding photos to a listing," explains Victor Gallen, CTO at Linear. "Amplifiles uses the materials already saved in Linear and turns them into a ready-to-publish video. This lowers the threshold so much that any agent can confidently include video in their marketing".
Breaking the barriers of traditional real estate video production
Historically, video was reserved for premium listings because of the time and cost involved. Today, fewer than 10% of listings include video, even though it is proven to increase viewing time by 44% and make listings 76% more likely to be shared*.
"We designed Amplifiles so the video comes together with minimal effort from the agent," says Tommi Keränen, CEO of Amplifiles. "When the images and listing details are already in Linear, creating a video takes only a few clicks. This brings video within reach for ordinary homes and properties of all types".
By automating the build process from existing materials, the cost remains low enough for every property, from small apartments to mid-priced family homes.
Miro Eriksson, CEO of Linear, sees this as a fundamental shift toward a more buyer-friendly industry: "Video plays an increasingly important role in how buyers make decisions. When a video can be produced quickly, affordably, and with almost no extra effort, it becomes a natural part of marketing for every property. This is a meaningful step toward a market where every seller can offer a high-quality presentation regardless of price point".
More Information
Amplifiles: Tommi Keränen, CEO
tommi@amplifiles.ai
Linear: Miro Eriksson, CEO
miro@linear.fi
*https://www.hemnet.se/artiklar/guider/2024/12/19/alla-vinner-med-video-i-bostadsannonsen