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You’re doing everything the gurus said to do. Posting house tours on TikTok. Filming POV content with smart glasses. Capturing drone shots. Editing Instagram Reels and even trying YouTube Shorts.
But the views are flat. The likes are few. And new leads? Nowhere in sight.
Sound familiar?
You’re not lazy - you’re just stuck in the wrong content strategy.
A recent Reddit post from a frustrated young agent drew a brutally honest reply from a veteran in the field:
''Most real estate agents are making videos no one actually cares about.''
The core truth? Let’s unpack that — and more importantly, what to do instead.
The Hard Truth: Social Media Isn’t Zillow
Social platforms are not where people search for homes - that’s what Zillow and Redfin are for. So when your content is just a listing slideshow or a “come see this house with me” video, it often gets ignored.
Why? Because it doesn’t answer what your audience really wants to know.
But here’s the nuance: Video still matters — it just needs to meet the expectations of the platform you're posting on. Social media is about attention, connection, and trust. Video is your best tool for building all three — if used correctly.
Let’s Be Clear: Real Estate Video Still Matters
Video is still one of the most powerful ways to:
- Catch attention in fast-moving feeds
- Build familiarity and trust at scale
- Showcase listings in a memorable, branded way
- Give sellers confidence that you’re modern and professional
Even on Zillow and other portals, a standout listing video with voice-over and captions can instantly set you apart. While most listings are just photo slideshows, yours actually tells a story. That’s a competitive advantage.
Video isn’t the issue. The issue is what’s in the video.
What Buyers and Sellers Actually Want to See
Here’s the disconnect:
- Buyers care about lifestyle, neighborhoods, safety, commute times, parks, and schools - not just granite countertops.
- Sellers care about how well you market, negotiate, and communicate - not your morning coffee routine.
If your content only shows homes, you’re missing the chance to prove your expertise.
And if you're a new agent struggling to get traction, it may not be your work ethic - it may be your approach. We explored that in more depth in this article.
What to Post Instead (While Still Using Video)
Let’s talk about real estate video content that actually works:
1. Local Expertise Videos
Showcase the neighborhood, not just the property.
- Walkability tours
- “Best parks for dogs in [City]”
- Events, farmers markets, festivals
- School zones or commute tips
These are helpful to buyers and show you understand the area — a win for sellers.
2. Listing Videos with Story
Still post your listing videos — just give them structure.
- Add a quick voice-over: “This home is perfect for remote workers who want quiet space and easy access to trails.”
- Highlight a unique angle: proximity to school, home office setup, or rare yard space.
- Add captions so people can watch with sound off.
You don’t need a full production team. Tools like Amplifiles can turn listing photos into engaging, branded videos in minutes — with captions, voice-over, music, and your logo included.
3. Educational Video Shorts
Educational content is also one of the key real estate video marketing trends to watch in 2025. Make 30–60 second videos that answer client questions:
- “What happens after your offer is accepted?”
- “Do you really need 20% down?”
- “What’s the best time to sell in [your city]?”
Every client question is a video opportunity.
Want More Engagement? Stop Just Posting. Start Connecting.
The most overlooked strategy? Social interaction.
A veteran agent in the Reddit thread said it best:
“Spend time every day giving praise - comment on people’s content, reply to their stories, engage with their lives.”
If you have 3,000 followers and comment on just 10 posts a day, you’ll reconnect with your entire network in less than a year — no ads needed.
People remember who shows up in their notifications. That’s how relationships start — and referrals happen.
Final Thoughts
Your content might not be broken - it might just be misaligned with what your audience actually wants.
👉 Use video - but make it useful.
👉 Highlight properties - but wrap them in story and context.
👉 Build your brand - by showing up where others don’t.
And if you need help creating fast, polished listing videos? That’s where tools like Amplifiles come in. But at the end of the day, the camera is just a tool. It’s what you say with it that matters.