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Finding customers in real estate isn’t just about handing out business cards anymore. Today’s agents need to blend time-tested strategies with modern tactics that build trust, increase visibility, and generate qualified leads -without relying on cold calls or outdated ads.
Whether you're new to real estate or looking to scale your client base in 2025, these 7 proven methods will help you stand out and stay top of mind with buyers and sellers alike.
1. Build a Strong Real Estate Brand That Earns Local Trust
A strong personal brand isn’t a luxury - it’s a trust signal. Buyers and sellers want to work with agents who are consistent, confident, and aligned with their local market.
How to build it:
- Define your unique selling proposition: “I help first-time buyers in Nashville close with confidence.”
- Keep visuals consistent: Same logo, colors, tone across social media, your website, and printed materials
- Share content that connects: Post about neighborhood updates, small business spotlights, and local events
2. Use Content Marketing for Real Estate to Build Authority and Leads
Buyers and sellers Google everything. And if you’re not showing up with valuable content, another agent will.
What to create:
- Blog posts like “Should You Sell in Fall 2025?” or “Top School Zones for Growing Families in Austin”
- Short videos answering FAQs like “What is earnest money?” or “What’s the best time to list?”
- Local market recaps and home maintenance checklists
3. Use Real Estate Video Marketing to Attract Clients and Win Listings
Video isn’t optional - it’s essential. In fact, over 70% of real estate clients now expect video content from their agents when viewing a property or considering who to work with.
That’s because video helps people connect - it feels more personal, more real. It’s not just about showing homes; it’s about building trust. If you want to dive deeper into why video makes such a strong impression, check out our guide on how real estate videos influence buyer psychology.
Why video works:
- Builds credibility before a single conversation
- Gets dramatically more engagement on social and listings
- Differentiates you in a sea of static property photos
Whether you’re looking to:
- Share listing teasers on Instagram
- Impress sellers in your pitch
- Nurture leads with branded follow-ups
…video helps you show, not just tell.
4. Implement Targeted Social Media Advertising to Generate Real Estate Leads
Boosting posts isn’t a strategy. With today’s advanced targeting tools, social media has become one of the most effective answers to how to get customers in real estate - especially if you want results quickly. By reaching the right people with the right message, you can turn ad clicks into real conversations.
Where to focus:
- Facebook Lead Ads: Capture contact details directly inside the platform
- Instagram Reels ads: Promote short, scroll-stopping videos
- Retargeting: Show ads to people who’ve visited your site or watched 50% of your video
Pair ads with clear CTAs: “Get a Free Home Value Estimate” or “Download the 2025 Seller Guide.”
5. Create a Referral Program to Get More Real Estate Clients
Referrals still drive the majority of high-quality real estate leads. But most agents don’t have a structured way to ask for them.
Referral strategy checklist:
- Send a friendly message 30 days after closing: “Know anyone thinking about buying or selling? I’d love to help.”
- Offer incentives like a $25 gift card, local restaurant credit, or donation in their name
- Encourage business-to-business referrals (think stylists, lenders, dog groomers)
6. Host Local Real Estate Events to Boost Visibility and Trust
Face-to-face still wins. Hosting or attending local events gives you exposure, credibility, and relationship capital that digital tactics can’t replace.
Event ideas that work:
- Home Buyer 101 night with a mortgage broker
- Local park cleanup followed by coffee and networking
- Sponsor a table at a community fair or farmers market
7. Optimize Your Real Estate Website for Lead Generation
A strong website isn’t just about looks - it should actively generate leads. In 2025, your online presence is often the first touchpoint with potential clients, so it's essential to get it right.
Here’s what a modern, lead-generating real estate website needs:
- Clear, fast-loading, mobile-first design
- Strong calls-to-action (CTAs) like: “Book a Free Listing Strategy Call”
- Embedded listing videos — using tools like Amplifiles, you can easily add branded, captioned videos that boost engagement
- SEO best practices, including:
- Location-specific keywords
- Schema markup (especially for listings and video content)
- Internal links to supporting pages and blog content
- Tracking tools like Google Analytics or Hotjar to monitor which pages are converting
A professional site that feels easy, helpful, and trustworthy goes a long way in turning casual browsers into real estate clients.
Why Basics Still Matter (But Deserve a Modern Spin)
Let’s be real - SEO, referrals, and branding aren’t new. But they still work because they align with search intent and trust-building.
What matters today is how you execute them:
By combining proven fundamentals with fresh tools and real execution steps, you're staying relevant and differentiated.
Conclusion: Consistency Is the Key to Getting Real Estate Clients
Real estate success doesn’t come from doing everything at once - it comes from doing the right things consistently. The strategies in this guide aren’t just quick fixes - they’re long-term tools that help you build trust, stay visible, and attract serious clients over time.
Whether you start by launching a Facebook ad, recording a video with Amplifiles, or setting up your first referral campaign - the most important step is to keep showing up. Because in real estate, the agents who are seen first are usually hired first.